PCCW, the incumbent Telco in Hong Kong, added 45 thousand IPTV subscribers in 1H08, ending the half with 927 thousand nowTV subscribers. It hat 932 thousand subscribers at the end of July 2008.
This includes 40 thousand new premium viewers giving it 668 thousand subscribers that are paying for premium services. This has increased its nowTV ARPU to $US27 per month.
PCCW provides 160 channels with 85 exclusive channels. It also offers an HD set-t0p box that provides access to the digital terrestrial HD channels. It also supports a second set-top box to its premium service subscribers.
PCCW's fixed line business has actually been flat or has increased since 2H05.
PCCW continues strong IPTV growth. Larger companies such as Verizon and France Telecom have surpassed it in terms of the number of subscribers, but it is the clear leader in terms of market penetration. It is also the leader in terms of business and content strategy. It has demonstrated how to turn a free service into a significant revenue generator.
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